American sport has become one of the most powerful entertainment industries in the world. Sports Lounge covers the NFL, NBA, MLB, NHL and the wider business and culture of US sport, exploring what global sport can learn from America's approach to storytelling, spectacle and commercial growth.
In a sporting world dominated by billionaire owners, global brands and vast metropolitan markets, one of America's most successful teams comes from a city little larger than many British towns. The story of the Green Bay Packers is not really about American football. It is about community, identity and why some sporting traditions continue to matter.
A generation ago, the idea of 60,000 British fans filling a stadium to watch American football seemed unlikely. Today, NFL games in London sell out regularly, merchandise is commonplace and millions of Britons follow the sport. How did America's biggest league win over a nation obsessed with football?
American sport has mastered the art of making every game feel like an occasion. The challenge for British sport is not to copy it, but to understand what it does so well.
