American sport has become one of the most powerful entertainment industries in the world. Sports Lounge covers the NFL, NBA, MLB, NHL and the wider business and culture of US sport, exploring what global sport can learn from America's approach to storytelling, spectacle and commercial growth.
A generation ago, the idea of 60,000 British fans filling a stadium to watch American football seemed unlikely. Today, NFL games in London sell out regularly, merchandise is commonplace and millions of Britons follow the sport. How did America's biggest league win over a nation obsessed with football?
American sport has mastered the art of making every game feel like an occasion. The challenge for British sport is not to copy it, but to understand what it does so well.
